Background
Parkcrest Construction is a well established property developer in the New Forest Area. They have always had an excellent reputation.
They discovered that a website titled ‘Parkcrest Construction Information’ had been created with the sole intention of besmirching the reputation of Parkcrest and the owner, Richard Kingham.
Investigations revealed that the so called ‘victim’ described on the website is one Paul Robertson – a former GP who was struck off by the General Medical Council and jailed for swindling a disabled pensioner out of his life savings in the New Forest. You can see the BBC report by clicking here
The full story can be found on Richard Kingham’s personal website.
Thankfully, it doesn’t take much analysis to figure out who the villain is here, but nevertheless, in this world of instant online information, this type of feedblack can be damaging. Parkcrest are now joining KwikChex, which establishes them as a trusted and reputable company. In addition, they are using the KwikChex bespoke services to respond, including the creation of blogs to reinforce the truth of the matter, reviews that highlight that they have been verified as a KwikChex member, reviews posted against the perpetrators, including Google sidewiki on their site and Web of Trust (mywot.com), social networking releases and Feedblack news.
24th March 2010 Richard Kingham expresses thanks to KwikChex.com for assistance, including creation of new sites and search engine work that exposes malicious attack and identity and nature of the perpetrator.