California Permanent Make Up Artist Cathy Waechter


California Permanent Make Up Artist Cathy Waechter

Cathy Waechter's business, Absolutely Beautiful Permanent Makeup ( is based in Riverside, California. She was attacked in an online review in January in a local Yahoo review. The reviewer claimed that she was suing her for physical injury and urged people not to give her business.

Cathy was successful in having the review removed from Yahoo - but as is often the case it still appeared prominently on Google Map reviews - much more damaging because they become attached to the business/website and are very prominent in search results.

We evaluated this review and found that the reviewer had failed to provide any evidence whatsoever. We therefore immediately posted the following response on Cathy's Google Map Reviews:

If immediate remedial action is not taken by Google further pressure will be brought to bear on Google to resolve this (further updates will be posted on and Cathy Waechter has a reputable business that has been threatened by unverified reviews that malign her reputation. KwikChex is pleased to be able to assist Cathy - and all other reputable businesses that have had similar problems.

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One Response to California Permanent Make Up Artist Cathy Waechter

  1. KwikChex March 25, 2010 at 4:58 pm #

    Update - Google rep states that the removal of third party reviews is complex and problematic and that currently they too have to wait for the search system to purge them when they have been removed from the third party site. This problem is being investigated. Whilst we acknowledge the recent swift responses by Google to remove direct Google Map reviews when receiving an authenticated report from KwikChex, we are continuing to press the issue about thirdd part reviews in order to protect reputable businesses.

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