"Next time you leave a hotel feeling ripped off, hard done by or otherwise aggrieved, take a deep breath before posting that stinking review on TripAdvisor, because it could end up costing you thousands of pounds in legal damages."
"Chris Emmins is the co-founder of KwikChex, a company that protects online reputations, and is leading the case against TripAdvisor. He says he would rather the company carried out proper checks to ensure the veracity of user reviews..."
Features KwikChex members - Royal Sportsman Hotel in Porthmadog and Brook Barn Country House in the Cotswolds.
Above excerpts and full article on The Times: www.thetimes.co.uk (you will need to join and pay a small fee to access Times articles online)