TripAdvisor’s ‘worst’ review lists could backfire

Credits: The Sydney Morning Herald
By: Ellen Creager

"Now, a British reputation management company, KwikChex, is gathering unhappy hotel owners and travel providers in a group to fight back. It's threatening to file class action suits in Britain and the United States for defamation and libel unless TripAdvisor changes its policies."

"The problem for TripAdvisor is its repeated use of edited reviews to generate "Worst" lists. That seems to put them legally at risk because if they are creating these lists based simply on bad reader reviews, how do they take ownership for the ranking that they know can destroy someone's business?"

Above excerpts and full article on: www.smh.com.au

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