"It was only a matter of time before reputation managers caught up with people who don’t play football for Manchester United. People like me. After all, it’s not just celebrities who have reputations to lose."
"The new web-cleaners promise to sort this out. These reputation managers say they can sort out ordinary Joes with the wrong name. Most companies seem to reshuffle your Google results by posting links with fake Facebook and LinkedIn accounts to force down negative news, pushing it out of view on to the unread sixth or seventh page. I preferred the Kwikchex approach: it establishes new platforms that generate positive news."
Above excerpts and full article on The Times: www.thetimes.co.uk (you will need to join and pay a small fee to access Times articles online)