Selling Travel With Words, Not Images

Credits: The New York Times
By: Andrew Adam Newman

"While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs."

"Earlier this month, the Advertising Standards Authority in Britain announced it was investigating the veracity of a TripAdvisor marketing slogan, “Reviews you can trust.” The investigation stemmed from a complaint by KwikChex, a brand reputation management company, which said as many as 10 million of the more than 50 million customer reviews on the site were bogus."

Above excerpts and full article on: The New York Times - Business Day

, , , , , , ,

Comments are closed.

By continuing to use the KwikChex site, you agree to the use of cookies. More information

In accordance with the new EU directive we advise that the cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click the "Accept" button then you are consenting to this.

Close