TripAdvisor investigated by Advertising Standards Authority after complaints

Credits: The Telegraph
By: James Hall

"The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory."

"KwikChex.com, which helps companies manage their online reputations, approached the advertising watchdog and demanded that it looked into the complaints."

Above excerpts and full article on The Telegraph: www.telegraph.co.uk

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