TripAdvisor removes its ‘reviews you trust’ slogan

Credits: The Independent
By: Richard Hall

"...But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate.

The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1."

Above excerpt and full article on www.independent.co.uk

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