TripAdvisor: upmarket hotelier faces ruin after website ‘red flags hotel’

Credits: The Telegraph - Travel
By: Andrew Hough

"A businesswoman who operates a high-end hotel is facing financial ruin after a customer’s positive online review on TripAdvisor was suspected of being written by management."

"TripAdvisor carries more 50 millions reviews which it claims are honest, reliable and written by “real travellers around the world”. But online reputation company KwikChex.com, which is representing Mrs Sinclair, has questioned the legitimacy of those claims."

Above excerpts and full article on: www.telegraph.co.uk

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