Credits: The Telegraph
By: Emma Barnett
"Companies need to plan social media communication with the same level of thought, crisis management and craftsmanship as a traditional advertising campaign."
"Brands must learn from Qantas-esque mistakes when marketing themselves online and cleverly engage with reviewers. Social media engagement is risky, but when done well, is the most rewarding piece of marketing companies can do in the 21st century."
Above excerpts and full article on The Telegraph: www.telegraph.co.uk