Global guest book spins out on its own

"(Reuters.com) - TripAdvisor, the world's largest travel site with 20 million members, has completed its spin-off from travel website operator Expedia."

"UK reputation management firm KwikChex would take umbrage with the term ‘authentic review'; a non-transactional site, there's no guarantee that people who review properties on TripAdvisor have actually stepped foot in them. KwikChex represents properties who feel their businesses have been damaged with malicious or unfounded reviews."

Above excerpts and full article: www.reuters.com

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