Some had the impression that it was being driven by sub-standard businesses which simply couldn’t take criticism. On both accounts, nothing could have been further from the truth.
We are now about to release a report titled “What’s Wrong With TripAdvisor?” which will demonstrate the issues we encountered and explain what KwikChex has been doing, the reasons and likely results.
In the interim, with a ruling due on the first of the ASA complaints and a second investigation underway, we have been asked to explain what lay behind these actions."
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