Is that Review Genuine?

Voyager’s World, Bangalore, India – December 2011

Is that Review Genuine?
The reviews on travel review websites look good and glowing. But how trustworthy are such reviews?
Firoz Fazil finds out.

Excerpts from article:

“If you start with the fact that there is no verification process – not even to confirm that is a genuine customer that has written the ‘review’, then you have to sensibly start from a point of mistrust,” said Chris Emmins, co-founder of KwikChex.com.

"In fact, the evidence is very strong that review fraud (positive and negative) is at extremely high levels in several countries in the Asia region - notably India, Vietnam, Cambodia and Thailand.” (Chris Emmins, KwikChex)

“A New York Times article tells us that there is an industry of “fibbers and promoters” who do fake reviews for a price.”

“And there are sites like fiverr.com where people swarm to offer ‘I will post a positive review for your company for $5’!”

“Having looked at around 10,000 review and feedback sites, (not just travel), KwikChex has found that lack of verification has enabled extensive abuse. ‘We are particularly concerned about Google’s resources – their place/maps reviews and their new hotel finder as they are obviously very prominent in search results and have virtually no diligence in the system at all.’”

Click here to view the whole Voyager's World Article in PDF format

Or to view the article on the Voyager's World website - click here

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