Advertising watchdog rap for Tripadvisor

Credits: Travolution

'A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority.

The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews.

Tripadvisor had claimed the site featured more than “50 million honest travel reviews and opinions from real travellers around the world”.

But Kwikchex and two other hotels challenged this arguing the site could not guarantee that its reviews were genuine or from real travellers.'

Above excerpts and full story from

, , , , ,

No comments yet.

Leave a Reply

By continuing to use the KwikChex site, you agree to the use of cookies. More information

In accordance with the new EU directive we advise that the cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click the "Accept" button then you are consenting to this.