ASA slams TripAdvisor for claiming reviews are from real travellers

Credits: PC Advisor By: Carrie-Ann Skinner

'Regulator upheld complaint that website doesn't check comments are from real travellers

The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it's "misleading" web users.

KwikChex Ltd and two hotels made complaints over the site's claims that it offered "trusted advice from real traveller", "reviews you can trust" and "honest travel reviews and opinions from real travellers around the world" as TripAdvisor did not check the reviews and could not prove the comments were written by genuine real travellers.'

Above excerpts and read the full article on www.pcadvisor.co.uk

, , , , , , ,

Comments are closed.

By continuing to use the KwikChex site, you agree to the use of cookies. More information

In accordance with the new EU directive we advise that the cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click the "Accept" button then you are consenting to this.

Close