Tripadviser claims of ‘trusted advice’ and ‘reviews by real travellers’ deemed false by ASA

Credits: The Drum

'Claims by that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future.

Three complaints were received by the Advertising Standards Authority, from KwikChex Ltd and two hotels as to claims made by the website, including "More than 50 million honest travel reviews and opinions from real travellers around the world" as the site does not verify the identity of its commenters.'

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