TripAdvisor to remove new ratings system following criticism

Credits: The Telegraph Travel By: Oliver Smith

'TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.'

'KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”.

Chris Emmins, chief executive of KwikChex, said: “It seems astonishing that at a time when there is rising concern about deception and malice on the web and a growing desire for greater reliability and an end to anonymous bullying, that TripAdvisor should apparently introduce the least diligent system yet and produce greater levels of mistrust and distortion.”'

Above excerpts and read the full article on www.telegraph.co.uk

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