ASA to investigate Skytrax over airline reviews

Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews.

Credits: TTG Digital
"The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine.

The probe follows a survey of review sites by online reputation company KwikChex, which claims Skytrax accepted reviews “without even the author receiving a verification email”. KwikChex also claims Skytrax does not provide proper ownership information and that it has failed to register some business names at Companies House."

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