'Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.'
'According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific was busted by the online reputation management firm Kwikchex following the introduction of TripAdvisor's new Facebook app. The app identifies users by a name, photographg and location because it is connected to Facebook, while the TripAdvisor site only identifies review posters by a username.'
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