Consumers writing bad reviews for products they didn’t even buy

Credits: Los Angeles Times By: Andrea Chang

'Consumers often turn to the Internet to research a product before buying. Fake reviews are always a concern, and the problem may be bigger than previously thought.'

'The duo found that about 5% of the product reviews were written by customers with no record of actually purchasing the item. Those reviews were "significantly more negative" than the remaining reviews.'

Above excerpts and read the full article: http://www.latimes.com

, , , ,

No comments yet.

Leave a Reply

By continuing to use the KwikChex site, you agree to the use of cookies. More information

In accordance with the new EU directive we advise that the cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click the "Accept" button then you are consenting to this.

Close