TripAdvisor fails to spot fake restaurant

TelegraphTravelCredits: Telegraph Travel By: Oliver Smith

'TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.'

'Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor’s ability to spot fraudulent reviews.'

Above excerpts and read the full article on www.telegraph.co.uk/travel

KwikChex members featured in above article:
Ziggy's Spice House, Halifax

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