TripAdvisor queried over erasing of hotel reviews

Credits: The Telegraph By: Natalie Paris

'Reservations have been raised regarding TripAdvisor’s policy of erasing old reviews following a hotel’s renovation.'

'Reviews are only helpful if they have been written recently anyway, online investigation authentication service KwikChex argued this week.'
"KwikChex firmly believes that reviews over two years old on the TripAdvisor site serve no real consumer purpose," a spokesman told Telegraph Travel. "A change of ownership should automatically wipe the slate clean."
"In terms of extensive renovations, while not necessarily reflecting a change of management such a large investment does indicate that a considerable commitment is being made to quality - so it is fair to provide a fresh start in terms of reputation."

Above excerpts and read the full article on www.telegraph.co.uk

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