Online posts often enjoy an anonymity that lures people into a false sense of security. Coupled with the inherently impersonal nature of the internet, the impact from user generated online content can be devastating to a business.
A word of caution is due to the unscrupulous business that cannot resist the temptation to somehow “manufacture” negative feedback about its competition using online forums. Simply put, there are plenty of ways to track down the origin of an online post with simple requests for e-discovery, even if it is ostensibly anonymous.
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