Credits: stuff.co.nz, By Mike Egan, 14th March 2016
This issue of authentication of the customer and whether they had actually dined at a restaurant was exposed recently in France where someone wrote a detailed negative review on a new restaurant called Loiseau Des Ducs several days before it had even opened.
The French courts forced Trip Advisor to reveal the identity of the reviewer and the individual was taken to court and fined 7500 Euros.
Another great example of the flaws in this system was highlighted recently when an Italian magazine created a fake restaurant and submitted it for inclusion on Trip Advisor they then posted 10 fake perfect reviews. Within a month it had attracted over 200 other reviews from other Trip Advisor reviewers and was soon listed as the best restaurant in Moniga del Gara.
Above excerpts and read the full story on stuff.co.nz