KwikChex mention in The Straits Times – Singapore

TheStraitsTimesCredits: The Straits Times - Singapore www.straitstimes.com
By Karamjit Kaur - Aviation Correspondent, Jul 14, 2016

Don't get in a tizzy over SIA's lower airline ranking

'In fact, in 2012, Skytrax got into a bit of a fix with the UK Advertising Standards Authority for allegedly making misleading claims.

This was after Britain-based Kwikchex, which takes on the task of verifying critical ad information, lodged a complaint.

The authority eventually ruled that Skytrax could not fully back up all its claims, including one that stated its rankings were based on "checked and trusted" reviews by "real travellers with real opinions".'

Above excerpts and read the full story: http://www.straitstimes.com/singapore/dont-get-in-a-tizzy-over-sias-lower-airline-ranking

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