Online Defamation
Has your business, like so many thousands, suffered from false, malicious and unfair online posts?
KwikChex very quickly gained a great reputation for dealing with online defamation. As reported in the media, we have helped reputable businesses to get libelous and offensive reviews removed, have provided an effective response system - and in extreme cases, (such as a full blown, malicious campaign), we can implement a strategy that counters the actions of the perpetrators and restores reputation.
TripAdvisor Group Action
One of the most frequently reported problems are anonymous comments posted on the TripAdvisor, website There has been an unwillingness by TripAdvisor to address many unfair and false elements on their review site.
As reported on the BBC, KwikChex has been examining this and taking legal advice - and is now launching a group action to press for changes to be made and specific damage to be addressed.
The Action
The action includes:
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Insistence on the removal of serious allegations that are unverified and for which there is no evidence, or for which there is evidence that the comments are entirely false. These include. Food poisoning; Accusations of criminal acts; including theft, assault and racism; Misleading and malicious descriptions of the property.
- Compensation for businesses that have been singled out in TripAdvisor marketing activities, such as email and 'reports' that are misleading and substantially unrepresentative of the overall reputation of the property / business.
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Correction of rankings in cases where the information used to produce a ranking is incorrect, out of date or provably false.
In addition, group members will lobby for the following changes to be made:
- In these cases, they are not genuinely representative and have no meaningful value to consumers - but instead mislead and unfairly damage reputations. The management response facility provided is inadequate and does not correct the rankings.
- Automatic deletion of all reviews over 2 years old.
- Deletion of reviews referring to old criticism that have long been addressed and resolved (i.e., through refurbishment).
- More accurate description of the reliability of reviews - qualify that individual reviews are usually anonymous and unverified and may not be from genuine customers. Desist using key phrases in this regard, such as 'From A Trusted TripAdvsior Member' and 'Reviews You Can Trust'
- Improve filtering systems to screen out words such as 'poisoning' 'theft' and vulgar expletives.
- Cease the use of emails and online lists, using phrases such as 'Hotel Horror Stories - Don't Go There' and 'The Best and Worst Revealed'
- An improved response system for owners and managers, enabling them to respond in greater detail
The Case Against TripAdvisor
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TripAdvisor claims that they are not responsible for user generated content - but claims ownership of all posts.
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TripAdvisor has taken user generated content and used it for commercial purposes, including misleading and damaging statements.
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The TripAdvisor ratings system is flawed and inconsistent and distorts reputation.
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TripAdvisor has failed to take appropriate action when offered evidence of falsehoods - thus removing their blanket disclaimer defence.
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TripAdvisor is not consistently abiding by its stated policies.
Many specific cases have been prepared, and particular instances of serious, unproven allegations and misleading information generated by TripAdvisor have been identified and if necessary will be used in a legal challenge.
Join the group action
If your business has been the subject of the serious, unverified allegations or proven falsehoods as detailed above, you can join the group action for removal of the offending posts. You can also support the lobbying for change.
The cost is GBP£35.00.
See how you can be a part of the "Find It Trust It Revolution". Promote and protect your business, achieve recognition through excellence and work with consumers and customers to create a more trusted worldwide web - All Rounders.
All Rounders is a unique initiative created by KwikChex.com, the leading online reassurance and reputation resource that enables outstanding restaurants, hotels, bars to work together with consumers and their customers to improve quality and achieve excellence in hospitality - and to be recognised for doing so.
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