Credits: Travelmole By: Bev Fearis 'TripAdvisor has decided to remove its new ratings system following criticism from hospitality businesses. The review website introduced a new scoring system out of five last week but the initiative immediately came under fire. KwikChex thanked TripAdvisor for its swift action in removing the ratings system.' "We believe that the [...]
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TripAdvisor to remove new ratings system following criticism
Credits: The Telegraph Travel By: Oliver Smith 'TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.' 'KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”. Chris Emmins, chief executive of KwikChex, said: “It [...]
TripAdvisor troll: Was restaurant reviewer from Salford just having a ‘digital tantrum’?
Credits: Manchester Evening News By: Sarah Dunn 'Griffiths posted a stream of up to 30 detrimental online reviews on tripadvisor and other sites about The Good Life – owned by the ex partner of her husband, Adrian.' 'She slated the vegetarian restaurant, claiming staff were ‘cold and unattentive’, ‘the vegan option wasn’t vegan’ and there were [...]
Legal warning over food-poison claims
Credits: The Telegraph Travel By: Charles Starmer-Smith 'A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came from any one meal, so making these kind of threats could [...]
TripAdvisor anonymity must end
Credits: The Telegraph Travel By: Charles Starmer-Smith 'Following the Advertising Standards Authority's ruling that TripAdvisor can longer claim all its reviews are by "real travellers", Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer [...]
TripAdvisor scolded by UK ad regulator for ‘trust’ claims
Credits: CNN By: Marnie Hunter 'Phrases such as "reviews you can trust" and "reviews from real travelers" have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputation management firm and two hotels, claiming [...]
TripAdvisor reviews can’t be trusted: Website fails to vet comments, says watchdog
Credits: Mail Online By: Sean Poulter 'TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.' 'It has faced claims that some establishments are being given poor [...]
Tripadvisor banned from claiming its reviews are real
Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor 'It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim [...]
ASA slams TripAdvisor for claiming reviews are from real travellers
Credits: PC Advisor By: Carrie-Ann Skinner 'Regulator upheld complaint that website doesn't check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it's "misleading" web users. KwikChex Ltd and two hotels made complaints over the site's claims that it offered "trusted advice from real traveller", "reviews you can [...]
TripAdvisor rebuked over ‘trust’ claims on review site
Credits: BBC News 'TripAdvisor has been ordered to rewrite some of its marketing claims by the UK's Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be "trusted". The watchdog said that the ruling served as a warning to all sites with user-generated material. It [...]
Online Reputation Checkers
Use the KwikChex Online Reputation Checkers to check your businesses profile on important reviews and complaints sites.
