Who reviews the reviewers?
Yahoo, 9th May 2012: Who reviews the reviewers?
Enter Kwikchex, the reputation management firm which has built its name on attacking TripAdvisor (and others) for accepting 'unverified' reviews -- from people who may never have stayed at the hotel or used the business -- and which recently jumped the divide into assisting consumers, with a rating system for review sites."
Is that Review Genuine?
VoyagersWorldLogo, December 2011: Is that Review Genuine?
If you start with the fact that there is no verification process – not even to confirm that is a genuine customer that has written the ‘review’, then you have to sensibly start from a point of mistrust,” said Chris Emmins, co-founder of KwikChex.com. "In fact, the evidence is very strong that review fraud (positive and negative) is at extremely high levels in several countries in the Asia region - notably India, Vietnam, Cambodia and Thailand.” (Chris Emmins, KwikChex)
Business Traveller, Asia-Pacific A Time for Proof
Editor's Note, Published: 07/09/2011 By: Margie T Logarta, Managing Editor, Asia
"It will be interesting to see how TripAdvisor, the extremely popular travel review website of Expedia, will emerge from the imminent investigation by the UK’s Advertising Standards Authority (ASA) into claims that many of the published comments are false."
"Kwikchex.com asserts that TripAdvisor does not bother to verify the some 50 million reviews that appear on the 18 sites, covering 27 countries, that it runs."
Above excerpts and full article on: www.businesstraveller.asia
14th September 2010, Hong Kong 英美集体控旅游网TripAdvisor
Click here to see our full list of Media coverage on KwikChex and the surrounding topics
