The Australian, 3rd June 2011 PR agents conceal celebrity sins from search engines
"Chris Emmins, co-founder of Kwikchex, said he had been approached in the past week by three celebrities who panicked after seeing how quickly the footballer Ryan Giggs's name had been spread online.
The company turned down the work "on principle", but the three men - an actor, an author, and a politician - all wanted to stop the fact they had obtained injunctions over extramarital affairs being spread online. The politician "was also hoping it would help keep it from his wife", Mr Emmins said. Original Article: The Times. Above excerpt and full article on: www.theaustralian.com
The Sydney Morning Herald, 2nd December 2010 TripAdvisor’s ‘worst’ review lists could backfire
"Now, a British reputation management company, KwikChex, is gathering unhappy hotel owners and travel providers in a group to fight back. It's threatening to file class action suits in Britain and the United States for defamation and libel unless TripAdvisor changes its policies."
"The problem for TripAdvisor is its repeated use of edited reviews to generate "Worst" lists. That seems to put them legally at risk because if they are creating these lists based simply on bad reader reviews, how do they take ownership for the ranking that they know can destroy someone's business?"
Above excerpts and full article on: www.smh.com.au
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