iafrica, 30th May 2013: Happy hotel 'guest' exposed
"A communications manager from a prominent hotel group has been caught out after it was revealed that he had posted numerous positive comments on Trip Advisor about his company’s hotels."
The Herald Sun, 5th September 2011 : Investigation launched into TripAdvisor following claims up to 10 million reviews are fake
"TRAVEL website TripAdvisor is under investigation after claims that up to 10 million reviews are actually fakes posted by rival businesses."
"Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said he believed as many as 10 million reviews on the site were fake."
Above excerpts and full article on: www.heraldsun.com.au