South Africa
The Herald Sun, 5th September 2011
Investigation launched into TripAdvisor following claims up to 10 million reviews are fake
"TRAVEL website TripAdvisor is under investigation after claims that up to 10 million reviews are actually fakes posted by rival businesses."
"Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said he believed as many as 10 million reviews on the site were fake."
Above excerpts and full article on: www.heraldsun.com.au
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