Credits: The Telegraph Travel By: Charles Starmer-Smith 'Following the Advertising Standards Authority's ruling that TripAdvisor can longer claim all its reviews are by "real travellers", Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer [...]
TripAdvisor scolded by UK ad regulator for ‘trust’ claims
Credits: CNN By: Marnie Hunter 'Phrases such as "reviews you can trust" and "reviews from real travelers" have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputation management firm and two hotels, claiming [...]
TripAdvisor reviews can’t be trusted: Website fails to vet comments, says watchdog
Credits: Mail Online By: Sean Poulter 'TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.' 'It has faced claims that some establishments are being given poor [...]
Tripadvisor banned from claiming its reviews are real
Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor 'It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim [...]
ASA slams TripAdvisor for claiming reviews are from real travellers
Credits: PC Advisor By: Carrie-Ann Skinner 'Regulator upheld complaint that website doesn't check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it's "misleading" web users. KwikChex Ltd and two hotels made complaints over the site's claims that it offered "trusted advice from real traveller", "reviews you can [...]
TripAdvisor rebuked over ‘trust’ claims on review site
Credits: BBC News 'TripAdvisor has been ordered to rewrite some of its marketing claims by the UK's Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be "trusted". The watchdog said that the ruling served as a warning to all sites with user-generated material. It [...]
TripAdvisor under fire for ‘real traveller’ contribution claim
Credits: The Guardian By: Steven Morris 'Advertising watchdogs have criticised the travel website TripAdvisor for asserting that all contributions on its pages were honest and from real travellers. But some hoteliers and others in the hospitality trade claim the site is open to abuse, for example from rivals keen to attack an establishment's reputation. Two [...]
Ruling on ‘trusted’ status of TripAdvisor reviews welcomed
Credits: Irishtimes.com By: CONOR POPE, Consumer Affairs Correspondent 'THE IRISH Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are “honest, real or trusted”. The federation also called on all travel review websites to [...]
Travel website claims ‘misleading’
Credits: The Press Association 'TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are "misleading". The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: "reviews you can trust", [...]
TripAdvisor ordered by UK regulator to stop claiming reviews are real, honest or trusted
Credits: Tnooz By: Linda Fox 'The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could not prove reviews were genuine or from real travellers.' Chris Emmins [...]
Online Reputation Checkers
Use the KwikChex Online Reputation Checkers to check your businesses profile on important reviews and complaints sites.
