KwikChex and BBC force Google to remove online defamation
BBC News, Claire Marshall BBC News Midlands correspondent, 4th November 2011: Google removes 'paedophile' claim on review website
"A business owner accused in a Google review of being a paedophile and a thief has said he is delighted that the search giant has removed the entry." "Freedom of speech is a fantastically valuable thing," Mr Emmins (of KwikChex) said, "but at the moment it's being corrupted entirely... through lack of diligence and possibly lack of ethics."
Pinsent Masons, Out-Law.com, 7th September 2011: TripAdvisor reviews under advertising watchdog’s scrutiny
"KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make misleading claims and for those claims not to be supported by evidence."
Travel Trade Gazette, 7th September 2011: Trade joins in legal attack on TripAdvisor
"The boss of a tour operator is urging the trade to come forward and join his crusade against TripAdvisor"
HotelNewsNow.com, 25th August 2011: Hotels call on third-party ORM firms
"It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of your brand."
The Times, September 2nd 2011 TripAdvisor faces probe over ‘10 million fake hotel reviews’
"The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false."
The Times, July 24th 2011 Glowing TripAdvisor write-ups – from just £3
"The site comes under attack again as it is revealed several writers for hire post positive comments for cash."
The Times, June 2nd 2011 Yours for a price — a better reputation online
"Mr Yates turned to KwikChex, a reputation management company. Unlike many other agencies in the field, KwikChex says that it does not post bogus positive reviews to balance the negative ones. It gathered evidence to demonstrate to TripAdvisor that the reviews were fraudulent."
The Telegraph Sept 2nd 2011 TripAdvisor investigated by Advertising Standards Authority after complaints
"KwikChex.com, which helps companies manage their online reputations, approached the advertising watchdog and demanded that it looked into the complaints."
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