The Vancouver Sun November 4, 2011 The new caveat emptor
"In this age of user-generated reviews - where one click can deliver dozens of critiques - we need not only be wary of what we're buying, but of what's being said about it and by whom"
BBC Brasil 30th September 2011 Fake Reviews affecting online retailers - authorities concerned
"Chris Emmins, of consultancy KwikChex told BBC Brasil that Of the nearly 50 million reviews on the site, "about 10% to 20% may be false, and the number is rising," KwikChex assist with saving the reputation of hotels that are harmed by reviews written in bad faith on TripAdvisor.
New York Times 21st September 2011 Selling Travel with Words, not Images
"While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs."
The TripAdvisor local newspaper covers fake reviews issues:
The Boston Globe, 7th September 2011: TripAdvisor called into question over ‘fake’ reviews
NBC News 25th October 2010 Legal action threatened over TripAdvisor reviews
KwikChex is asking TripAdvisor to meet three demands: remove erroneous accusations, “in some cases issue an apology” to hotels, and “take steps to ensure that such allegations are not repeated,” said KwikChex co-founder Chris Emmins. “If ethical and media pressure do not bring results, then litigation would be the only course left.”
New York Times 25th October 2010 Hoteliers Look to Shield Themselves From Dishonest Online Reviews
“The world of the Internet and particularly social media has pretty much outstripped ethical guidelines, and some legal ones as well,” said Chris Emmins, a founder of KwikChex, a British reputation management company that is seeking to organize a lawsuit against TripAdvisor on behalf of its clients.
Click here to see our full list of Media coverage on KwikChex and the surrounding topics
