KwikChex Ratings for Travel Review Websites – Updated

Updated 3rd July 2012

KwikChex has now published ratings on the first named travel review sites.

Background

Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particular can be made or broken according to the online reputation created by such sites. It is therefore reasonable that they provide a degree of diligence and transparency to maintain a duty of care to consumers and businesses.

The principal objective is to use the analysis we have carried out to provide guidance to consumers on the levels of diligence and verification on reviews sites.

For further information about how the ratings are awarded - click here

Website NameWebsite AddressRatingNotes
Responsibletravel.comwww.Responsibletravel.com0
Booking.comwww.Booking.com1
Budgetplaces.comwww.Budgetplaces.com4
FlipKeywww.Flipkey.com1
Hostelworld.comwww.Hostelworld.com4
LateRooms.comwww.LateRooms.com1
TravelRepublic.co.ukwww.TravelRepublic.co.uk1
Venere.comwww.Venere.com1
ebookers.comwww.ebookers.com3
Expedia.comwww.Expedia.com2
HolidayLettings.co.ukwww.HolidayLettings.co.uk2
Hotels.comwww.Hotels.com2
Orbitzwww.orbitz.com2
Lastminute.comwww.lastminute.com5
TripAdvisor.comwww.TripAdvisor.com5
Cruise Criticwww.cruisecritic.co.uk8
Googlewww.google.com/hotelfinder6
Holiday Watchdogwww.holidaywatchdog.com8
SkyTraxwww.airlinequality.com9
VirtualTouristwww.VirtualTourist.com8
Yahoo! Travelwww.travel.yahoo.com7
Yelpwww.Yelp.com7

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