Credits: Travel Weekly, USA By: Danny King 'Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.' 'The U.K.-based online reputation-management firm KwikChex identified Peter Hook, [...]
Tag Archives: tripadvisor
Hotel employee caught posting anonymous TripAdvisor reviews
Credits: Travel Blackboard, Asia Edition By: N.J. 'Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.' 'According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by [...]
Hotel Executive Busted For Posting TripAdvisor Reviews
Credits: Travelers Today By: Katie McFadden 'Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.' 'According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific [...]
TripAdvisor reviewer exposed as hotel executive
Credits: The Telegraph By: Oliver Smith 'A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.' 'Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number [...]
TripAdvisor caught red-handed
Credits: Hospitality Net By: Georges Panayotis 'The community site has again been caught in a flagrant act of deception basing a ranking for best British hotels on fanciful character appraisals.' Above excerpts and read the full article: http://www.hospitalitynet.org
Homeless hostel named as top hotel on TripAdvisor after fake reviews
Credits: The Sun By: Ben Archibald 'A HOMELESS hostel branded one of the UK’s worst has now been named as a top HOTEL — after jokers’ fake five-star reviews on travel site TripAdvisor. The grim Bellgrove Hotel has metal bars on its windows and peeling wall paint — and was called a “dumping ground” for [...]
TripAdvisor pledges change on opening hours information amid accuracy concerns
Credits: Caterer and Hotelkeeper by Neil Gerrard. 'Consumer reviews website TripAdvisor has pledged changes to the way it handles information regarding the opening hours of businesses featured on its site, after restaurateurs highlighted a series of inaccuracies that then proved hard to correct.' 'Chris Emmins, from online reputation management company Kwikchex, which has also helped [...]
B&B owners suffer abuse after TV appearance
Credits: Travelmole 'Police are investigating claims of abuse by six bed and breakfast operators following their appearance on a TV programme, Four in a Bed. One of the owners who appeared in the Channel 4 series claims to have been sent excrement through the post, according to a report in trade journal Caterer and Hotelkeeper. [...]
Review websites under attack
Credits: The Sydney Morning Herald By: Clive Dorman "Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers." Above excerpts and full article on: www.smh.com.au
BBC Radio 4 You&Yours featuring KwikChex
Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)
Online Reputation Checkers
Use the KwikChex Online Reputation Checkers to check your businesses profile on important reviews and complaints sites.Media Coverage Summary
