What is Business DNA?
Business DNA is an in-depth KwikChex assessment that evidences the honesty, transparency and ethical conduct of a business or its principals, for use with partners, investors, regulators and customers.
For Businesses
Business DNA
Business DNA gives organisations a clearer view of how they appear, operate and are understood in the real world.
Drawing on KwikChex’s experience in information integrity, verification and investigation, it looks beyond isolated reviews or compliance checks to consider the whole business story: its public information, customer journey, standards, risks, strengths and opportunities.
The result is practical insight that helps responsible businesses:
- identify and evidence what they do well;
- find information gaps, vulnerabilities and avoidable risks;
- improve customer confidence and decision-making; and
- build a stronger, more accurate and more resilient reputation.
Business DNA is being developed as a flexible service, tailored to the needs of different sectors and businesses.
Frequently asked questions
How is it different from Veri-Good®?
Veri-Good® verifies business credentials and standards. Business DNA goes further, examining conduct, history and integrity in depth where a higher level of assurance is required.
Who typically needs Business DNA?
Businesses entering regulated markets, seeking investment or partnerships, rebuilding trust after an incident, or operating in sectors where consumers face high risk.
How do I start the process?
Contact us through the enquiry form. We will explain the evidence required, the timescale and the cost before beginning.