What is Veri-Good®?
Veri-Good® is the KwikChex verification programme that independently checks a business's credentials, claims and standards, so customers and partners can rely on evidence rather than self-assertion.
For Businesses
Veri-Good®
An independent verified information and reputation ecosystem that helps people make confident decisions by replacing uncertainty with evidence.
Coming soon: Veri-Good - A Great Experiment in Better Hospitality
KwikChex is developing Veri-Good, a new hospitality and tourism initiative focused on information integrity, safeguarding and genuinely better customer experiences.
Beginning with eligible UK hotels and food-and-drink businesses, Veri-Good will combine a high-standards Customer Charter with structured customer insight, recognising what businesses do brilliantly - Bravo - and helping address avoidable failures - No-No.
The aim is simple: better information, better experiences and stronger hospitality businesses.
Frequently asked questions
What is checked as part of Veri-Good®?
Checks typically cover legal identity and registration, insurance and licensing, trading history, complaint handling, published claims and the authenticity of reviews and testimonials.
Can any business apply for Veri-Good®?
Any legitimate business can apply, but verification is only granted where the evidence supports it. Businesses that cannot meet the standard are not verified.
How is Veri-Good® status displayed?
Verified businesses can display the Veri-Good® mark linked to their verification, so customers can confirm the status independently.