News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
219 articles in in-the-media
Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award
Reputation management company KwikChex is to beef up its efforts to protect the travel and hospitality sector against false and damaging online reviews. The company said no other industry has been as affected by harmful review websites, so it has decided to dedicate additional resources to the sector. Read the full art
Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex. Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site
Credits: Enfield Independent By: Hermione Wright ‘A cyber bully is playing with the future of a Tottenham funeral firm by leaving ‘fake’ feedback on a major review website.’ ‘Damian Melville, 33, opened Melville and Daughters funeral directors in West Green Road two years ago to ensure future job security f
"Reviews You Can Trust". It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith [
Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the e
Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor "do
Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently di
Credits: Travelmole By: Bev Fearis ‘TripAdvisor has decided to remove its new ratings system following criticism from hospitality businesses. The review website introduced a new scoring system out of five last week but the initiative immediately came under fire. KwikChex thanked TripAdvisor for its swift action i
Credits: The Telegraph Travel By: Oliver Smith ‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’ ‘KwikChex, the online reputation management company, which has frequently spoken out against T
Credits: Manchester Evening News By: Sarah Dunn ‘Griffiths posted a stream of up to 30 detrimental online reviews on tripadvisor and other sites about The Good Life – owned by the ex partner of her husband, Adrian.’ ‘She slated the vegetarian restaurant, claiming staff were ‘cold and unattentive’, ‘the vega
Credits: The Telegraph Travel By: Charles Starmer-Smith ‘A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came f
