News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
219 articles in in-the-media
Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints wer
Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claime
Credits: Digital Journal By: Roderick Eime "TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree." "Another company, UK-based KwikChex.com, is specifically targeting TripAdvisor in their efforts, placing pres
Credits: Eat Out Magazine "Online reviews have been in the headlines recently for all the wrong reasons. Allegations of sabotage and fake postings are rife leading the Advertising Standards Authority to launch an investigation into reviews of hotels and restaurants. Chris Emmins co-founder of KwikChex, tells us about t
KwikChex member Medieval Lodge in Hastings, UK today had a fake review removed from their TripAdvisor profile after the BBC reported the distress and damage being caused on their flagship breakfast news programme. KwikChex has traced the person responsible and is considering further action. Watch the BBC news clip. Fur
Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a gen
Firms fall victim to fake web reviews Click here to view video (originally shown on BBC News at Six 03/11/2011) Plus related article on BBC News Website: Google removes ‘paedophile’ claim on review website Credits: BBC News By Claire Marshall BBC News Midlands correspondent "A business owner accused in a Google r
"(Reuters.com) – TripAdvisor, the world’s largest travel site with 20 million members, has completed its spin-off from travel website operator Expedia." "UK reputation management firm KwikChex would take umbrage with the term ‘authentic review’; a non-transactional site, there’s no guarantee that people who revie
Credits: Tnooz By: Chris Emmins, chief executive of KwikChex "When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to suppress freedom of speech. Some had the impression that it was being driven by sub-standard businesses which simply couldn’t take criticism. On both accou
Credits: The Telegraph By: Emma Barnett "Companies need to plan social media communication with the same level of thought, crisis management and craftsmanship as a traditional advertising campaign." "Brands must learn from Qantas-esque mistakes when marketing themselves online and cleverly engage with reviewers. Social
TripAdvisor reviews – confusing, contradictory, coercion and blackmail. Featuring KwikChex. Click here to listen
Bad Online Reviews or Blackmail? Companies are complaining that review websites are being used to blackmail them… Featuring KwikChex. Click here to listen (Chapter 2)
