News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
219 articles in in-the-media
Credits: The New York Times By: Andrew Adam Newman "While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs." "Earlier this month, the Advertising Standards Authority in Brita
Credits: SearchSecurity.co.UK By: Ron Condon, UK Bureau Chief "Despite the economic turmoil of the last three years, the banks still retain public trust when it comes to looking after personal information, according to a new consumer information security attitude survey conducted by research group YouGov. By contrast,
Credits: The Mail Online By: Travelmail Reporter "TripAdvisor has removed the slogan ‘reviews you can trust’ from its website, replacing it with the phrase ‘reviews from our community’." "The website is currently being investigated by the Advertising Standards Agency (ASA) over allegations that fake reviews have
Credits: The Independent By: Richard Hall "…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1
Credits: The Economist By: A.B "Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as "You’ll find real hotel reviews you can trust at TripAdvisor" are fair." Above excerpt and ful
Credits: Technorati By: Kaleel Sakakeeny "Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have "reached monumental levels." "If the ASA finds against TripAdvisor it could spell troub
Credits: Business Traveller, Asia-Pacific By: Margie T Logarta, Managing Editor, Asia Editor’s Note, Published: 07/09/2011 "It will be interesting to see how TripAdvisor, the extremely popular travel review website of Expedia, will emerge from the imminent investigation by the UK’s Advertising Standards Authority (ASA)
Credits: Pinsent Masons, Out-Law.com "KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make mi
Credits: Travel Trade Gazette By: Sophie Griffiths "The boss of a tour operator is urging the trade to come forward and join his crusade against TripAdvisor" Above excerpt and full article on The Travel Trade Gazette: www.ttgdigital.com (you will need to register to view articles)
Credits: The Boston Globe By: Melanie Nayer "How many times have you Googled a hotel name and found a TripAdvisor review show up? How many times have you clicked on that link to read the review? How many of those reviews were fake?" Above excerpt and full article on The Boston Globe: www.boston.com
Credits: The Times By: Billy Kenber "The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false." "Chris Emmins, of the online reputation management company Kwikchex, has been studying
Credits: The Telegraph By: James Hall "The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory." "KwikChex.com, which helps companies manage their online reputations, appro
