News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
219 articles in in-the-media
Credits: Argophilia By: Phillip Butler "The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 mi
More and more coverage is being given around the world to the problems of fake and unreliable online reviews – and the role of TripAdvisor in this growing phenomenon which is deceiving consumers and damaging many reputable businesses. USA The New York Times wrote about how "an industry of fibbers and promoters ha
Credits: HotelNewsNow.com By: Stacey Mieyal Higgins "It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of y
Credits: The Times By: Stephen Bleach "The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?" “This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, t
Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented i
Credits: The Times By: Chris Haslam "The site comes under attack again as it is revealed several writers for hire post positive comments for cash." "That’s worrying, says Chris Emmins of the online reputation-management company KwikChex. “The No 1 hotel in Rome is currently the Deko,” he says. “It opened in April and,
Credits: The Times By: Laura Whateley "As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com" “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied T
"The web-cleaners promise to sort this out. Most seem to reshuffle your Google results by posting links with fake Facebook and LinkedIn accounts to force down negative news, pushing it to the unread sixth or seventh page. I preferred the KwikChex approach: it establishes new platforms that generate positive news. The r
Credits: The Times By: Roger Boyes "It was only a matter of time before reputation managers caught up with people who don’t play football for Manchester United. People like me. After all, it’s not just celebrities who have reputations to lose." "The new web-cleaners promise to sort this out. These reputation managers s
Chris Emmins, co-founder of Kwikchex, said he had been approached in the past week by three celebrities who panicked after seeing how quickly the footballer Ryan Giggs’s name had been spread online. The company turned down the work "on principle", but the three men – an actor, an author, and a politician –
Credits: The Times By: Billy Kenber "Hotels and authors are paying agencies to boost their rankings on review websites and discredit their rivals." "Other companies take a different approach. Chris Emmins, co-founder of Kwikchex, works to remove false negative reviews posted by rivals or disgruntled former employees by
May 28, 2011 – www.einnews.com 24-7 Press Release Reputation Management is a relatively new and growing service, dealing principally with managing online reputation. The Times Berlin correspondent and author Roger Boyes is trying out the Verified by KwikChex service. DORSET, ENGLAND, May 28, 2011 – The Time
