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Investigations, alerts and analysis

Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.

219 articles in in-the-media

New KwikChex Initiative & Telegraph Article

An article has been published by the Daily Telegraph that outlines a new action being taken by KwikChex on behalf of our members. The following contains more information and clarification: Publication of Suspected Rogue Reviewers List – Actions & ‘Amnesty’ Announcement This action, in common with all others

"Fake TripAdvisor reviewers face legal action"

22 Oct 2010 "Fraudulent contributors to TripAdvisor, and other user-generated review sites, are to be named and shamed, reports Charles Starmer-Smith. People who post fake online hotel reviews are to be granted a two-week amnesty to remove them or face legal action, it emerged this week. Kwikchex, which describes itsel

Guide slams TripAdvisor for malicious reviews

Guide slams TripAdvisor for malicious reviews

The editors of the Good Hotel Guide (GHG) 2011, which is published today, have slammed TripAdvisor for being "brazen and shameless" in printing malicious and collusive reviews without checking their authenticity.

Can you really trust TripAdvisor?

Can you really trust TripAdvisor?

"To a small business with only a few reviews, claims of food poisoning can be devastating," said Chris Emmins of KwikChex, the company bringing the action on the hotels’ behalf. "We have looked at around 100 [of such cases] and there has been no report to the local health authority and we could find no […]

The best hotel review websites (TripAdvisor not included!)

6th October 2010 "Anyone can leave a review on TripAdvisor about anywhere, as the reviews can be anonymous and are unverified. Which means, says Adam, that the temptation to abuse the review system is simply far too great. "I know lots of hoteliers who have been approached by PR companies offering to make up glowing [&

KwikChex featured on BBC World Service Radio

KwikChex featured on BBC World Service Radio discussing TripAdvisor, The action against them, Bad reviews, plus a clip from one of our hoteliers who has been affected by bad reviews. To download and listen to the mp3 clip – click on the link below: BBC World Service Radio Clip

That no-star review could cost you a packet

That no-star review could cost you a packet

Credits: The Times By: Chris Haslam "Next time you leave a hotel feeling ripped off, hard done by or otherwise aggrieved, take a deep breath before posting that stinking review on TripAdvisor, because it could end up costing you thousands of pounds in legal damages." "Chris Emmins is the co-founder of KwikChex, a compa

"Hotels prepare to do battle in court with TripAdvisor over reviews"

"Hotels prepare to do battle in court with TripAdvisor over reviews"

11 September 2010 "Hundreds of hotels in the UK and the U.S. could bring legal action against a controversial travel website over claims that its reviews are defamatory. More than 400 hotel and restaurant businesses have indicated they are prepared to join a ‘group defamation action’ against TripAdvisor which cla

"TripAdvisor faces legal action from upset hoteliers"

"TripAdvisor faces legal action from upset hoteliers"

11 September 2010 "Hundreds of hoteliers and restaurateurs could bring legal action against TripAdvisor, the influential reviews website over claims that its reviews are defamatory. TripAdvisor claims to be the world’s biggest travel site, with 35 million reviews, all written by consumers, on its pages. It is increasin

"Hoteliers to take their revenge on TripAdvisor’s critiques in court"

"Hoteliers to take their revenge on TripAdvisor’s critiques in court"

11 September 2010 "Britain’s biggest travel review website, whose critiques of hotels and restaurants can include damning references to Basil Fawlty-style hotel managers, bed bugs and stomach-churning meals, is facing potential legal action from hundreds of hoteliers and restaurateurs who claim their businesses are bei