News
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
219 articles in in-the-media
Credits: The Sydney Morning Herald By: Clive Dorman "Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers." Above excerpts and full article on: www.smh.com.au
Credits: TravelMole.com By Linsey McNeill ‘An investigation by advertising watchdogs into a leading airline and airport review site found it was unable to back up several of its claims, including that reviews on its site were posted by genuine passengers.’ Above excerpts and read the full story on www.travelmole.
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Credits: CNBC By: Heesun Wee ‘Gaming positive reviews online is getting harder. The website Yelp which connects local businesses with user-contributed reviews on everything from restaurants to local dentists — recently launched a new "Consumer Alert" system that clamps down on fraudulent reviews.’ ‘But with
Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)
Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can
Credits: The Sunday Times By: Chris Haslam ‘The owner of a six-room guesthouse on the Isle of Lewis has become the first hotelier in Britain to be granted the right to sue TripAdvisor.’ ‘…however, TripAdvisor successfully argued that the case was beyond the remit of a small-claims court and should be
Credits: BtoBonline.com By: Christopher Hosford ‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of on
Credits: NBC News By: A. Pawlowski, NBC News contributor ‘Travelers may love TripAdvisor.com, but hotels often gripe that unverified bad reviews have cost them customers. Now a former hotel worker says a questionable review cost him his job. “I’ve never heard of anyone being targeted specifically and actually bei
Credits: 4Hoteliers ‘Man employed for 14 years at Sheraton Hotel claims he was fired after bosses read an anonymous review alleging dishonesty. Fred Keeler has sought the help of internet reputation company KwikChex after being fired from his job as a barman at the Four Points Sheraton Philadelphia (NorthEast). T
Credits: Mail Online By: Paul Harris ‘Richard Gollin took on the corporate might of TripAdvisor after customers confirmed they had cancelled bookings because of criticism they read on the site, widely viewed as the travellers’ bible.’ ‘Chris Emmins of KwikChex, which investigates online reviews, believes th
Credits: The Sunday Times By: Chris Haslam ‘A new wave of fraudsters is posting bogus accounts of theft and injury on TripAdvisor to back up false insurance claims, according to hoteliers.’ ‘Chris Emmins, of the online reputation management company KwikChex, says: “We’ve had more than 40 requests from hotel
