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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
337 articles tagged kwikchex
Update 09/10/12 The case of Fred Keeler, the worker fired after a review published on TripAdvisor was taken up by NBC News in an article published 5th October – https://www.nbcnews.com/travel/travelkit/hotel-worker-tripadvisor-review-cost-me-my-job-6289095 This follows a previous case in the UK, when David Marsha
Credits: 4Hoteliers ‘Man employed for 14 years at Sheraton Hotel claims he was fired after bosses read an anonymous review alleging dishonesty. Fred Keeler has sought the help of internet reputation company KwikChex after being fired from his job as a barman at the Four Points Sheraton Philadelphia (NorthEast). T
Credits: Ad Age By: Michael Learmonth ‘Online reviews can make or break a local business, which is why the incentive to cheat with paid-for, malicious or fraudulent reviews is so great. Weeding out fraud is an inexact science; sites such as TripAdvisor, Google+ Local and Yelp use a mix of algorithms and human mod
Credits: BBC News ‘Facebook has begun deleting fake page "likes", independent data suggests. According to Pagedata, many of the site’s most "liked" pages suffered large drops in numbers on Wednesday. The move follows the social network’s admission that 8.7% of its users are not "real", many having been set up by
Credits: BBC News ‘A regional judge has ordered the arrest of Google’s president in Brazil, Fabio Jose Silva Coelho, after the company failed to take down YouTube videos. Authorities say the videos are slanderous towards a candidate running in a city’s election for mayor. The judge ordered the removal of the vide
Credits: Herald Online By: University of Houston Law Center ‘With Facebook, Twitter, LinkedIn, and YouTube, and more than half a billion active websites, the Internet provides a forum where messages can spread at lightning speed. At this moment, extremist publications and films appearing online have sparked prote
Credits: Business Insider By: Max Nisen ‘When you search for a product or service online, one of the first things you’ll come across are ratings and reviews. The more impressive a company’s rating, the higher it’ll appear on a Google search. And the competition in this space is fierce — which is why there’s been
The UK Advertising Standards Authority (ASA) has published their findings and ruling in the case of Mantrav International. The business was a member of KwikChex, but was suspended due to no evidence being provided to substantiate claims on the website concerning financial bonding. Directors of the business insisted and
Credits: Mail Online By: Paul Harris ‘Richard Gollin took on the corporate might of TripAdvisor after customers confirmed they had cancelled bookings because of criticism they read on the site, widely viewed as the travellers’ bible.’ ‘Chris Emmins of KwikChex, which investigates online reviews, believes th
Credits: The Sunday Times By: Chris Haslam ‘A new wave of fraudsters is posting bogus accounts of theft and injury on TripAdvisor to back up false insurance claims, according to hoteliers.’ ‘Chris Emmins, of the online reputation management company KwikChex, says: “We’ve had more than 40 requests from hotel
Credits: Technology Spectator By: David Glance ‘LANCASHIRE businesses are losing out on new sales due to fake or unjust reviews, according to a top marketing consultant. Internet review experts Got Juice say the problem affecting Lancashire could be tackled if reviews were required to be authenticated.’ Above exc
Credits: Technology Spectator By: David Glance ‘The American social scientist Donald Campbell observed that as soon as you try to apply and use indicators for social decision-making, the pressure to corrupt the measure increases and it then distorts the process it is measuring. The measure eventually becomes mean
