KwikChex featured on BBC Click
BBC Click – The BBC’s flagship technology programme What happens to a business when somebody deliberately fakes online feedback… Click Here to listen to the Interview
News
Investigations, alerts and analysis
Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
49 articles tagged fake-reviews
It’s the hotel review website that millions use to help choose their holiday. But… Can you trust a single word on Trip Advisor?
Credits: Mail Online, By: Mark Palmer ‘By sharing all your experiences, you’re helping other travellers make better choices and plan their dream trips. That’s what you are told before posting a review of a hotel or restaurant on the website TripAdvisor. But better choices and dream trips don’t always come into it
Accor suspends exec who posted fake reviews
Credits: Travel Weekly, USA By: Danny King ‘Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.’ ‘The U.K.-based online
Samsung probed in Taiwan over ‘fake web reviews’
Credits: BBC News ‘Fair-trade officials in Taiwan are looking into reports that Samsung paid people to criticise rival HTC online. Samsung is alleged to have hired students to post negative comments about phones made by Taiwan’s HTC. If found guilty of engaging in "false advertising", Samsung and its local agent
Amazon deletes thousands of obviously fake book reviews to the anger of several authors
Credits: Mail Online By Damian Ghigliotty * Writers say thousands of mostly positive book reviews have been deleted from the online shopping site in recent months * Amazon will not disclose how many reviews it has erased * Several writers have voiced frustrations with the move * Others are pushing for more vetting of b
Fraudulent social reviews, both positive and negative, on the rise
Credits: BtoBonline.com By: Christopher Hosford ‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of on
RJ Ellory admits posting fake book reviews over past 10 years
Credits: The Independent By: Andrew Hough "Amid a growing worldwide backlash against the "underhand tactics, the 47 year-old disclosed that he had written at least a dozen posts on the internet using pseudonyms." Above excerpt and full article on www.independent.co.uk
Comment on Leeds food poisoning case
You can view the original story ‘Leeds restaurant fined after bug poisons 23’ – that we featured on our new food poisoning help website by clicking here. The restaurant featured in the story, the Red Chilli in Leeds was inspected last July / August. The article reports that the mitigation included the owner
TV chef Blumenthal may be latest victim of malicious web users posting fake reviews
Credits: The Mail on Sunday (This is Money) By: Sarah Bridge ‘It is every cook’s worst nightmare. Celebrity chef Heston Blumenthal has just been accused of giving diners food poisoning.’ ‘However, rather than being a genuine case, it seems that Heston may be the latest victim of a growing trend in which peo
Forget paid journos, beware the paid aam aadmi reviewer
Credits: Firstpost By: Sandip Roy ‘Fake Review Writer is actually a bona fide job category these days. You can find it on the website Freelancer.com alongside more traditional freelancing jobs such as Java programmers and telemarketers. Someone wants 5K fake Facebook likes as fast as possible. At the time I check
Fake Reviews: Amazon’s Rotten Core
Credits: Forbes By: Suw Charman-Anderson, Contributor ‘The web has created some fantastic opportunities for authors, publishers and self-publishers alike, but this summer has seen the industry’s dark underbelly revealed in all its venal, pustulant ignominy.’ ‘…successful author Stephen Leather confess
Truth, Lies & Utter Confusion in UK Food Hygiene
In the latest research by KwikChex – into thousands of online allegations of food poisoning, the results showed some eyebrow-raising statistics and cases. There are certainly well over 100,000 online allegations of food poisoning in the UK alone. Of 200 cases where KwikChex has been asked for assistance by busine