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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.

337 articles tagged kwikchex

BBC Fake Britain investigates fake reviews on TripAdvisor

BBC Fake Britain investigates the damage caused by fake Trip Advisor reviews to KwikChex Members Howarth House and Medieval Lodge. The Broadcast on the iPlayer has now expired – the next available viewing according to BBC is at 02:55am Thursday 7th June BBC1

New UK defamation laws

The proposed changes to UK defamation laws that were included in the Queen's Speech last week would have a profound effect on online reviews. The government has made clear its intentions to support free speech, while also enabling claimants to protect their reputation by securing removal of defamatory material without

Who reviews the reviewers?

Who reviews the reviewers?

Credits: Yahoo Philippines "Travel review sites have come to exert phenomenal authority over where we stay and where we eat, with the likes of TripAdvisor and Booking.com now holding millions of reviews from travelers. Those reviews, of course, are only useful as long as they can be trusted, and in recent years it’s be

TripAdvisor critic launches rating system for hotel reviews

TripAdvisor critic launches rating system for hotel reviews

Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award

Travel industry targeted by reputation management company

Travel industry targeted by reputation management company

Reputation management company KwikChex is to beef up its efforts to protect the travel and hospitality sector against false and damaging online reviews. The company said no other industry has been as affected by harmful review websites, so it has decided to dedicate additional resources to the sector. Read the full art

Kwikchex launch ratings system for online review sites

Kwikchex launch ratings system for online review sites

Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex. Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site

KwikChex Reviews Sites Ratings

KwikChex Reviews Sites Ratings

In response to worldwide concerns regarding the reliability of online reviews and the spread of review fraud, KwikChex has created a 5 tier ratings system and will be applying this to reviews websites. The core principles are provided in the attached table. We are contacting the owners of reviews sites to advise them o

Cyber bully attacks funeral firm with ‘fake’ reviews

Cyber bully attacks funeral firm with ‘fake’ reviews

Credits: Enfield Independent By: Hermione Wright ‘A cyber bully is playing with the future of a Tottenham funeral firm by leaving ‘fake’ feedback on a major review website.’ ‘Damian Melville, 33, opened Melville and Daughters funeral directors in West Green Road two years ago to ensure future job security f

TripAdvisor under fire over fraud detection

TripAdvisor under fire over fraud detection

Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the e

Checking in to TripAdvisor’s Hotel Popularity Index

Checking in to TripAdvisor’s Hotel Popularity Index

Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor "do

How Accurate are Online Travel Reviews?

How Accurate are Online Travel Reviews?

Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently di