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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
337 articles tagged kwikchex
Credits: The Press Association ‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are "misleading". The ruling came after complaints highlighted statements on the TripAd
Credits: Tnooz By: Linda Fox ‘The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could
Credits: Scotsman.com ‘An ADVERTISING watchdog has told the travel website TripAdvisor it could not claim that all of its reviews were written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.’ Above excerpts and full story from
Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted". The Advertising Standards Authority look
Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints wer
Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claime
The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification
The team at KwikChex is always delighted when we restore rightful reputation and score another victory against online defamation and malice. When our clients and their families are put in danger and don’t get the response they should from online publishers, it makes it even more rewarding. That’s why we appreciated rec
Credits: Digital Journal By: Roderick Eime "TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree." "Another company, UK-based KwikChex.com, is specifically targeting TripAdvisor in their efforts, placing pres
KwikChex member Medieval Lodge in Hastings, UK today had a fake review removed from their TripAdvisor profile after the BBC reported the distress and damage being caused on their flagship breakfast news programme. KwikChex has traced the person responsible and is considering further action. Watch the BBC news clip. Fur
Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a gen
"(Reuters.com) – TripAdvisor, the world’s largest travel site with 20 million members, has completed its spin-off from travel website operator Expedia." "UK reputation management firm KwikChex would take umbrage with the term ‘authentic review’; a non-transactional site, there’s no guarantee that people who revie
