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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.
337 articles tagged kwikchex
Hotelier to sue Trip Advisor Why one hotelier is suing Tripadvisor after the company accused her of faking good reviews of her hotel and posting negatives reviews of her competitors. Click here to listen (Chapter 3)
Credits: Mail Online By: Simon Tomlinson "A hotelier is suing TripAdvisor over claims she has lost thousands of pounds in revenue after the travel website accused her of posting fake positive reviews. Deborah Sinclair is taking legal action after a ‘red flag’ was placed on the review page of the Riverside hotel w
Credits: The Irish Times By: Karlin Lillington "In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels." "Kwikchex co-founder Chris Emmins told the Telegraph that the company made a
Credits: The New York Times By: Andrew Adam Newman "While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs." "Earlier this month, the Advertising Standards Authority in Brita
Credits: SearchSecurity.co.UK By: Ron Condon, UK Bureau Chief "Despite the economic turmoil of the last three years, the banks still retain public trust when it comes to looking after personal information, according to a new consumer information security attitude survey conducted by research group YouGov. By contrast,
We had a very polite and considered email today. It read: "I feel that the current witch hunt towards trip advisor is very unfair. All organisations have rogues, but in my experience as a regular user and contributor they do all they can to detect and avoid fraudulent posts. Owners do not like negative reviews, [&helli
Credits: The Mail Online By: Travelmail Reporter "TripAdvisor has removed the slogan ‘reviews you can trust’ from its website, replacing it with the phrase ‘reviews from our community’." "The website is currently being investigated by the Advertising Standards Agency (ASA) over allegations that fake reviews have
Credits: The Independent By: Richard Hall "…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1
Credits: The Economist By: A.B "Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as "You’ll find real hotel reviews you can trust at TripAdvisor" are fair." Above excerpt and ful
Credits: Technorati By: Kaleel Sakakeeny "Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have "reached monumental levels." "If the ASA finds against TripAdvisor it could spell troub
Credits: Pinsent Masons, Out-Law.com "KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make mi
Credits: The Boston Globe By: Melanie Nayer "How many times have you Googled a hotel name and found a TripAdvisor review show up? How many times have you clicked on that link to read the review? How many of those reviews were fake?" Above excerpt and full article on The Boston Globe: www.boston.com
