Credits: The Times By: Billy Kenber "The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false." "Chris Emmins, of the online reputation management company Kwikchex, has been studying
Credits: The Telegraph By: James Hall "The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory." "KwikChex.com, which helps companies manage their online reputations, appro
KwikChex News Release 01/09/2011 The Advertising Standards Authority have written to KwikChex, confirming that they have considered the issues raised regarding TripAdvisor – and have decided to deal with it under their formal investigations procedure. TripAdvisor will be asked to respond and provide evidence to s
Credits: Argophilia By: Phillip Butler "The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 mi
Credits: HotelNewsNow.com By: Stacey Mieyal Higgins "It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of y
Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented i
Credits: The Times By: Chris Haslam "The site comes under attack again as it is revealed several writers for hire post positive comments for cash." "That’s worrying, says Chris Emmins of the online reputation-management company KwikChex. “The No 1 hotel in Rome is currently the Deko,” he says. “It opened in April and,
Credits: The Times By: Laura Whateley "As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com" “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied T
KwikChex Member The London Bridge Experience launches London’s ultimate Halloween Ball – The Buried Alive Ball – The First and most decadent ball – 27-29th October 2011
KwikChex Member The London Bridge Experience has been Voted the UK’s Best Year Round Scare Attraction for three years running (Screamie Awards 2009, 2010 & 2011) The London Bridge Experience and The London Tombs are London tourist attractions not to be missed. Whether you are looking for somewhere scary to take the fam
"The web-cleaners promise to sort this out. Most seem to reshuffle your Google results by posting links with fake Facebook and LinkedIn accounts to force down negative news, pushing it to the unread sixth or seventh page. I preferred the KwikChex approach: it establishes new platforms that generate positive news. The r
Credits: The Times By: Roger Boyes "It was only a matter of time before reputation managers caught up with people who don’t play football for Manchester United. People like me. After all, it’s not just celebrities who have reputations to lose." "The new web-cleaners promise to sort this out. These reputation managers s