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Reporting on fraud, review manipulation, misleading information and the work of protecting consumers and honest businesses.

49 articles tagged fake-reviews

Does TripAdvisor have a problem with fake reviews?

Does TripAdvisor have a problem with fake reviews?

Credits: The Seattle Times By: Christopher Elliott ‘Online travel giant isn’t very transparent about the way it operates, says columnist Christopher Elliott.’ ‘TripAdvisor.com, which claims to be the world’s largest travel site, bills itself as a place that offers "trusted advice from real travelers." Corco

Who Has The Most Fake Consumer Reviewers?

Who Has The Most Fake Consumer Reviewers?

Credits: BuzzFeed By: Allison McCann ‘Go on TripAdvisor’s UK site and you can no longer find the "reviews you can trust" slogan anywhere on the page (it still exists in the US, in tiny grey print near the bottom of the page.) Legally forced to remove the phrase, soon they might just have to say […]

Resolved Cases

Resolved Cases

A short summary of some of the cases that KwikChex has recently taken onboard and resolved. Google Blog Online Hate Campaign Halted A hate campaign waged against a family by a person infatuated and rejected by one of the daughters was brought to a halt by KwikChex. The family had tried in vain for 6 […]

BBC Fake Britain investigates fake reviews on TripAdvisor

BBC Fake Britain investigates the damage caused by fake Trip Advisor reviews to KwikChex Members Howarth House and Medieval Lodge. The Broadcast on the iPlayer has now expired – the next available viewing according to BBC is at 02:55am Thursday 7th June BBC1

New UK defamation laws

The proposed changes to UK defamation laws that were included in the Queen's Speech last week would have a profound effect on online reviews. The government has made clear its intentions to support free speech, while also enabling claimants to protect their reputation by securing removal of defamatory material without

Cyber bully attacks funeral firm with ‘fake’ reviews

Cyber bully attacks funeral firm with ‘fake’ reviews

Credits: Enfield Independent By: Hermione Wright ‘A cyber bully is playing with the future of a Tottenham funeral firm by leaving ‘fake’ feedback on a major review website.’ ‘Damian Melville, 33, opened Melville and Daughters funeral directors in West Green Road two years ago to ensure future job security f

BBC Fast Track reports on fake reviews and the ASA ruling on TripAdvisor

BBC Fast Track reports on fake reviews and the ASA ruling on TripAdvisor

"Reviews You Can Trust". It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith [

Problems for TripAdvisor

If ever a single case epitomised the problems for TripAdvisor, it has to be Buccament Bay, St Vincent. On 7th March, a reviewer claimed that a previous 5 star, glowing review she had written last year was bogus. She stated that it was one of many fake reviews posted by investors in the property and even [...]

KwikChex statement re ASA ruling on complaint against TripAdvisor

The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification

KwikChex and BBC News successful again over fake review removal

KwikChex member Medieval Lodge in Hastings, UK today had a fake review removed from their TripAdvisor profile after the BBC reported the distress and damage being caused on their flagship breakfast news programme. KwikChex has traced the person responsible and is considering further action. Watch the BBC news clip. Fur

‘Fake’ reviews on TripAdvisor a real problem for hoteliers

‘Fake’ reviews on TripAdvisor a real problem for hoteliers

Credits: The Irish Times By: Karlin Lillington "In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels." "Kwikchex co-founder Chris Emmins told the Telegraph that the company made a